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Case Study: ASBO Graphics wowed by Roland’s BN-20 (07/06/2012)
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“A good product at a good price in good time” – that’s the philosophy behind ASBO Graphics’ remarkable success as a one stop shop for design and display work.
It is also a philosophy that ASBO sees reflected in its latest investment - the VersaSTUDIO BN-20 desktop printer/cutter from Roland DG. A cost-effective, compact and productive machine, the VersaSTUDIO BN-20 is helping Jordan Watret, owner of Loughborough-based ASBO Graphics, turn the highly creative design work he produces for customers into high-value finished articles.
The versatile Roland VersaSTUDIO BN-20 is a complete desktop production studio that combines high-quality, vivid and durable print with integrated precision cutting, and comes bundled with all the necessary software. Its ability to print metallic ink enables Jordan to produce graphics and displays with added “WOW!” factor – quickly and easily while ensuring at the same time that he maintains full control over the production - and the profit-margin - on almost every job he wins.
In fact, the VersaSTUDIO BN-20 has been so successful; it has helped make the desktop in Jordan’s home office the most profitable space per square inch in the entire business.
“The integrated print and cut functionality of the VersaSTUDIO BN-20 is just one of the features that help us achieve a bigger bang for our customers’ buck. It’s a highly efficient way of working, which keeps our service competitive, and it is more cost-effective than investing in separate printing and cutting devices - not to mention the amount of space it saves.”
“I often get asked for custom labels using the metallic ink which I can charge a premium for but don’t require any costly set up. Take, for example, my entry in the Roland Creative Awards – a 30th birthday bespoke bottle label using metallic ink. My customers love this sort of thing. It’s not the core of my business but it’s nice to be able to offer your customers something that your competitors can’t and make a decent margin on it” he said.
Jordan started his career in print typesetting, before moving in to design and taking an in-house graphic designer position at a traditional litho printer. This combination of manufacturing experience and design expertise means ASBO can add real value by engineering solutions that make clients’ budgets go as far as possible, this is all the more achievable with innovative production hardware like the VersaSTUDIO BN-20.
ASBO Graphics’ VersaSTUDIO BN-20 was supplied by Revolution Transfers, a Roland Authorised Dealer. It is his first Roland machine and he is already reaping the benefits of the improved print quality and reliability that comes with using Roland’s specially formulated Eco-Sol Max inks.
“You should never have to repeat a job, it should be right first time. That’s why in the long-term Eco-Sol Max inks are the most cost-effective solution. I value my customers too much to risk giving them print work that is anything less than perfect,” he said. “It’s a competitive market place, but giving them stunning prints time and time again is everything I can do to ensure they keep coming back.”
ASBO Graphics provides a wide range of graphic design and display services, including, flyers, booklets, brochures, posters, banners, vehicle graphics, logo designs, bespoke labels and branding solutions.
Today Jordan feels confident that ASBO Graphics can handle any job that comes its way – nothing is too big or too small. Business cards, vinyl graphics, workwear, stickers, window graphics – with a Roland VersaSTUDIO BN-20, ASBO Graphics can do it. The Roland machine runs for 10 hours solidly nearly every day and “never misses a beat”.
Jordan will soon be looking for a faster and wider Roland machine and is considering the VersaCAMM VS-540 as his business goes from strength to strength.
“The demand is already there,” says Jordan. “It’s just a case of finding the space!”
Further information about ASBO Graphics can be found at www.asbographics.co.uk or by calling 07870 343475. For details on Roland’s VersaSTUDIO BN-20 visit www.rolanddg.co.uk or call 0845 230 90 60.
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About Roland DG
Roland DG (UK) Ltd is the UK and Irish marketing, distribution and sales arm of Roland DG Corporation. Roland DG Corporation is a worldwide manufacturer of wide-format digital ink-jet print and print-and-cut devices, milling and engraving machines, computerised vinyl cutters, 3D scanners, photo impact printers and a jewellery wax model maker. Roland pioneered the development of print-and-cut technology and today is the number one brand of print-and-cut devices with over 85,000 sold worldwide*. Celebrating its 30th anniversary in 2011, Roland DG has earned its reputation for innovative, quality and reliable products across the sign making, commercial print, graphic art, packaging prototype, labelling, garment decoration, promotional gift, textile, jewellery, engraving, dental, milling and 3D modelling industries. Its production lines utilise a digitally-controlled system, Digital Yatai, which enables individuals to produce Roland ink-jet printers and other products to the highest quality standards. As such the percentage of Roland product failures resulting from the build process is an acclaimed 0% globally. Roland DG’s reputation as a world class manufacturer depends on delivering the best products, service and support – and getting it right first time. Roland DG is ISO 14001:2004 and ISO 9001:2000 certified. The company strives to preserve environmental protection while maintaining the highest quality standards.
Roland DG Corporation (TSE symbol 6789): First Section, Tokyo Stock Exchange.
Website:
www.rolanddg.co.uk
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